Our Story - 10 Years of providing outstanding Customer Service

ASAL UK 10 Years


From humble beginnings, 10 years on we are a still a family run business with a focus on you- our customer. Some of our designs are totally unique to us, designed by our team to make a statement and keep you warm.

We care about our customers and want to be your natural first choice when it comes to sourcing beautiful radiators and towel rails. Be it vertical radiators, chrome radiators or even curved and angled radiators for bays. We do it all.

Being one of the longest established designer radiator and heated towel rail specialists in the country we still pride ourselves on our outstanding levels of customer service.  We have had thousands of happy and often returning customers.  We would love for you to be part of our story!

Thanks to all our past and future customers for an exciting 10 years. Everything we do is for you!